Thursday, April 15, 2010

Perodua sales hit all-time high

SUBANG JAYA: Perusahaan Otomobil Kedua Sdn Bhd’s (Perodua) monthly sales for March hit an all-time high of 18,500 units, smashing its previous record of 17,050 units in July 2008.
Managing director Aminar Rashid Salleh (pic) attributed the higher sales to the strong economic recovery and effective promotional activities.
For the first three months of the year, Perodua’s sales surged 24.5% to 47,800 units from 38,400 units in the previous corresponding period.
Perusahaan Otomobil Kedua Sdn Bhd managing director Aminar Rashid Salleh at a briefing on the company's sales performance after his first 100 days on Tuesday.
Aminar Rashid said he expected sales to improve further in the second quarter of 2010, adding that Perodua was on track of achieving its target sales of 176,000 units this year.
“The second quarter is usually a better period in terms of sales because there will be more working days. In the first quarter you have the Chinese New Year holiday,” he said at a briefing on Perodua’s sales performance after his first 100 days with the company yesterday.
He added that the incentives under the New Economic Model would also improve the outlook for the economy.
“When the economy improves, it will boost consumer confidence and (when confidence picks up) it will lift the demand for cars.”
Aminar Rashid also said Perodua would be allocating RM138.5mil for capital expenditure this year for new sales showrooms, land acquisition and a new parts warehouse.
He said Perodua was still looking for a suitable location for the warehouse.
“It’s still in the planning stage but we are hoping to set it up close to our plant (in Rawang) by the first quarter of 2011.”
Perodua had invested a total of RM3bil since 1995, he said, adding that total investments could reach RM3.8bil to RM4bil this year.
He also said Perodua did not have any immediate plans to be listed on the local stock exchange.
“Currently we have sufficient funds for our investments and do not see the need to list to raise funds for investment purposes.”
Asked if Perodua would be launching any new models or variants, Aminar Rashid said the company might launch a limited, special edition range this year but did not specify whether it would be an extension of the Myvi, Viva or Alza.
Aminar Rashid said the Myvi was still the highest selling model with 7,048 units sold in March, followed by the Viva at 6,671 and Alza 4,777 units.
Perodua has received 27,000 bookings for the Alza since it was introduced last November. Since then, 16,000 units have been delivered.